Massimo Osti Studio, the premium sportswear brand built on the cultural and design heritage of the revolutionary Italian designer, presents the new Chapters and a line of Continuative Garments for 2025.
The Studio embraces the concept of an ‘open brand,’ drawing inspiration from the collaborative spirit of 15th-century Renaissance studios, where the ‘hand of the master’ was passed down through generations. Building on the groundbreaking experiments conducted by Massimo Osti throughout his career, the brand places sperimentazione—a human-centred, iterative approach to trial and error—at the core of its process, rather than adhering to rigid scientific methodologies.
Chapters represent the pinnacle of Massimo Osti Studio’s research and development, showcasing cutting-edge fabrics and cross-industry collaborations. Breaking away from conventional seasonality, they are released in specific months throughout the year.
Continuative Garments stand alongside Chapters as a cornerstone of the brand. Inspired by Massimo Osti’s personal wardrobe, this range offers curated everyday layers defined by a minimalist and timeless aesthetic. Key pieces include liners, knitwear, overshirts, shirts, t-shirts, polos, accessories, and trousers. Crafted from high-quality materials, selected styles are garment dyed, providing unique colour hues and tone variations intensified with every use.
For Massimo Osti Studio, 2024 marked its ‘Year Zero,’ serving as a manifesto of the brand’s vision and approach. Key highlights included innovative interpretations of Alcantara®, Jacquard (Trama 3D), and GORE-TEX INFINIUM™, a collaboration with Leatherman, and a tribute to Andrea Pazienza.
From 2025, Massimo Osti Studio products will be available for the first time at selected retailers worldwide, in addition to the brand’s official website, massimoosti.com. This distribution strategy aims to create a broad yet exclusive presence in key areas such as the United States, Europe and Asia.
Among the Chapters launching in 2025 are new iterations of Trama 3D and Alcantara®:
wo collaborative Chapters will be released exclusively on massimoosti.com during the first months of 2025, delving into cultural themes aligned with Massimo Osti Studio’s philosophy.
Credits: Ritual Projects
