Herzogenaurach, 17. Juni 2024 – Heute kündigt PUMA eine neue Partnerschaft mit Rosé an, einem Mitglied einer der meistverkauften Girlgroups aller Zeiten, dem südkoreanischen Musikquartett BLACKPINK.
Rosé hat sich als dominante und inspirierende Kraft in der K-Pop-Welt etabliert und gilt auch als Stilikone. Durch die Partnerschaft wird Rosé ihre Vision, Stimme und einzigartigen Einblicke in PUMAs globale Kampagnen und Geschichten einbringen. Die Rolle der koreanisch-neuseeländischen K-Pop-Star als Botschafterin wird darauf ausgerichtet sein, PUMAs Katalog ikonischer Silhouetten zu verstärken und das Programm „Rewrite the Classics“ zu unterstützen, das PUMAs zeitloseste Kollektionen feiert und sie in eine neue Generation bringt. Rosé sagt: „Ich freue mich sehr, Teil der PUMA-Familie zu werden. Ich kann es kaum erwarten, dass meine Fans mich in meinem nächsten Kapitel mit PUMA begleiten.“
“Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together,” said Maria Valdes, Chief Product Officer for PUMA.
PUMA ist eine der weltweit führenden Sportmarken und entwirft, entwickelt, verkauft und vermarktet Schuhe, Bekleidung und Accessoires. Seit mehr als 70 Jahren treibt PUMA unermüdlich Sport und Kultur voran, indem es schnelle Produkte für die schnellsten Athleten der Welt entwickelt. PUMA bietet leistungsorientierte und sportinspirierte Lifestyle-Produkte in Kategorien wie Fußball, Laufen und Training, Basketball, Golf und Motorsport an. Das Unternehmen arbeitet mit renommierten Designern und Marken zusammen, um Sporteinflüsse in die Streetwear-Kultur und Mode zu bringen. Die PUMA Group besitzt die Marken PUMA, Cobra Golf und stichd. Das Unternehmen vertreibt seine Produkte in mehr als 120 Ländern, beschäftigt weltweit über 16.000 Menschen und hat seinen Hauptsitz in Herzogenaurach, Deutschland.
ENGLISH: PUMA ANNOUNCES BLACKPINK’S ROSÉ AS NEW GLOBAL BRAND AMBASSADOR
Herzogenaurach, June 17, 2024 – Today, PUMA announces a new partnership with Rosé, a member of one of the best-selling girl groups of all time, South Korean musical quartet BLACKPINK.
Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. The Korean-New Zealand K-pop star’s ambassador role will be dedicated to amplifying PUMA’s catalog of iconic silhouettes and supporting the “Rewrite the Classics” program, which celebrates PUMA’s most timeless franchises, bringing them into a new generation. Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”
“Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together,” said Maria Valdes, Chief Product Officer for PUMA.
Loved around the world for her rock star persona, Rosé discovered her interest in music at a young age. Learning to play the piano, and later the guitar, brought out a deep passion for singing, and songwriting. Rosé’s debut album ‘R’ arrived in 2021 with a lead single “On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group.
ABOUT PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling, and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group own s the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
