Paris, October 1st 2025 – Fashion Farm Foundation (FFF) has been promoting the international fashion initiative HKFG (formerly known as Fashion Guerilla) since 2013. Dedicated to discovering and supporting promising Hong Kong fashion talents, FFF continues to spotlight the city’s creative strength on the global stage. This season, HKFG SS26 once again leads seven Hong Kong womenswear labels to Paris Fashion Week (PFW), including AENRMOUS, IP AXIS INDUSTRIAL STUDIO, JESSE LEE, KINYAN LAM, SELFFAB., SWEETLIMEJUICE and REVERIE BY CAROLINE HÚ, presenting the ingenuity and vision of local designers to international fashion professionals and media.
HKFG SS26 has once again been officially recognised by the Fédération de la Haute Couture et de la Mode (FHCM) and is featured on the official PFW calendar. It is also part of the FHCM’s Welcome to Paris programme, which supports organisations that promote creative brands during Paris Fashion Week. KINYAN LAM and SWEETLIMEJUICE unveiled their Spring/Summer 2026 collections through fashion presentations on the second day of PFW (30 September).
Designers from all participating brands will be present at the showcase and networking event, personally introducing their SS26 collections to guests. REVERIE BY CAROLINE HÚ will host an independent presentation on 1 October. In addition, all seven labels will join Paris showrooms with the support of HKFG, further enhancing their visibility and creating new opportunities for collaboration. Following PFW, the brands will return to Hong Kong for product launch and networking events, before heading to Shanghai Fashion Week to gain inspiration and deepen their industry connections.
Photo © 2025 Ritual Projects
